Anti Trust - Yahoo! using Google Adwords
This one has got me completely stumped. I honestly don’t see the problem. It’s as simple as this, Google Adwords is by far the best advertising programme out there and it has a monopoly not because the company is so big but because the programme is the best and is run with solid fundamentals that encourage the development of the internet.
Lets take a look at Amazon’s affiliate programme for example. Affiliates only get paid when people buy things from Amazon not when affiliates refer people to Amazon’s website. This is fundamentally wrong. It is saying to affiliates that you have to bring people to our site and also get them to buy something. In other words it is giving the affiliates responsibilty of converting the visitors into buyers on a website they have no control over. It is not up to the affiliate to convert visitors into buyers, that is 100% the job off the shop owner, in this case Amazon.
Google know this which is why websites get paid for creating traffic for other sites and not for converting visitors into sales. If websites converted enough visitors into buyers then they would start their own online shop and not advertise other companies online shops.
Until a company comes up with an advertising system that uses the same honest and fair fundamentals as Google Adwords then Google Adwords will continue to be the Number 1. Not because Google is the biggest but because Google is the best.
