Search is fantastic but people need ideas for what to search for
And where do these ideas come from. What stimulates peoples interest in a subject or person enough for them to search for more information? Like it or not, the mass media, whether it is advertising or the news or entertainment products or sport, all the ideas come from mainstream TV, the Radio, Magazines and Newspapaers and not online. The mass media, newspapers, tv and magazines and radio are what brings us all together. Without the mass media search would die. If people dont get ideas, they wont search. Simple as that.
Oh my God Google is not the answer to everything! Well, maybe they are but they need to evolve search or maybe start Google World, a search engine which not only gives you results directly to what your looking for but also gives results to subjects which might be relevant to what your searching for, even though some or none of these results contains the terms you were originally searching for. I know this is something Google is working on but it may be some time before it becomes a reality.
For now at least, the mass media is king, newspapers, tv, radio and magazines not the internet and not Google, not for now anyway.
